Executive Summary Direct-to-consumer advertising is increasing the number of cancer screening tests that patients request. Introduction This article covers the BRCA test and how it is marketed, and the implications of screening tests being marketed directly to consumers. Wait One Second… Why is The Article Not Viewable? You are seeing this text instead of the…
Executive Summary In this article, we cover the Signatera cancer blood test and its marketing by Natera, as well as its predictive powers for cancer recurrence. Introduction This article started off answering a question from a subscriber regarding an increase in their Signatura blood tests, even though they’ve been on our cancer protocol. Wait One…
Executive Summary Colonoscopies are considered a very good thing to do to protect one from colon cancer. How accurate is this presentation? Introduction The benefits of colonoscopies are greatly exaggerated over their actual benefit. This article will review the costs and benefits of colonoscopies. Wait One Second… Why is The Article Not Viewable? You are…
Executive Summary The PSA test is not specific to cancer and is not justified based on the costs and projected benefits to patients. Introduction Once the cost and benefit of the PSA test are understood, it’s a simple matter to see that it lacks any logic for being administered. The trick used by urologists is…
Executive Summary Those who receive PSA tests are very concerned about the relationship between their PSA value and potential future cancer. This article covers how valid these concerns are. Introduction The medical establishment continues to use a test that leads to worse health outcomes for those that take it than those who refuse this test….
Executive Summary Estee Lauder has used the pink ribbon to align itself with cancer research to sell Estee Lauder cosmetics. Introduction Estee Lauder did some underhanded things to develop the pink ribbon. Wait One Second… Why is The Article Not Viewable? You are seeing this text instead of the article because of two potential reasons….
Executive Summary Astra Zeneca created the National Breast Cancer Awareness Month to sell more chemotherapy drugs. Introduction Breast cancer organizations are by far the most effective at marketing and fundraising of all the different cancer categories and organizations. Wait One Second… Why is The Article Not Viewable? You are seeing this text instead of the…
Executive Summary The breast cancer industry is powered by false claims, wasteful fundraising, and solutions that are just doubling down on the failed approaches of the medical establishment. Introduction Breast cancer organizations are by far the most effective at marketing and fundraising of all the different cancer categories and organizations. Wait One Second… Why is…
Executive Summary The medical establishment presents cancer screening as a scientific endeavor – however, a major part of cancer screening is placing people into the cancer treatment sales funnel. Introduction Cancer screening is the primary way cancer centers and oncologists place patients into the cancer treatment sales funnel. The following quote is from the article…
Executive Summary While extensively promoted by the medical establishment, cancer screening does less for longevity than Vitamin D. Introduction Cancer screening is considered a perfect way to protect one’s health. It is presented by the medical establishment as the responsible thing to do to protect oneself from cancer. So why is it inferior to Vitamin…